Sell t-shirts online

Start, run, and grow your t‑shirt business

Get the training, tools, and support you need to build the t-shirt business you’ve always wanted.

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How to sell t-shirts online in just 5 steps

illustration for creating an online store with an image of white sneakers

You’ve got the will, we’ve got the way

Free resources

Learn at your own pace with on-demand courses from Shopify Academy, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Helpful tools

Use the drag-and-drop store builder to start a beautiful online t-shirt store without coding or design skills. Choose from over 70 customizable and responsive themes to build your unique business and brand.

Smart marketing

Drive traffic to your store using Shopify’s built-in SEO and blog tools. Promote your t-shirts with Google Performance Max campaigns, and build an audience using automated Facebook and Instagram ads.

Award-winning support

Connect with Shopify customer support over online chat, the phone, or email. Support is available 24/7, and can help with almost any challenge your t-shirt business encounters.

Explore your options

Apps that help you sell tshirts

Some popular apps other merchants use

Facebook channel
By Shopify
Bring your products to Facebook and Instagram users.
4.2(3642)
Free to install
Snapchat Ads
By Snap Ads
Grow your business with shoppable ads on Snapchat!
4.6(560)
Free to install
Printful Print on Demand
By Printful
Top-rated print on demand dropshipping & warehousing service
4.4(3587)
Free plan available

See more recommended apps

Learn more about selling t-shirts

It can cost anywhere from under $100 to more than $10,000 to start a t-shirt business. There are many business models you can use for your t-shirt business. A print on demand t-shirt business requires a smaller upfront investment than a custom-designed line of high-quality tees.
You can sell t-shirts online via your own store built with a platform like Shopify, on third-party marketplaces like Amazon and eBay, and on social media sites like Instagram and Facebook. You can also sell t-shirts wholesale to other businesses.
You can sell your shirt designs online or in-person. Online, you can sell your shirt designs directly to consumers through your own website or on a third-party marketplace. There are also marketplaces like Redbubble or Zazzle which specialize in creative industries and designs. You can also sell them at retail stores, markets, and other in-person events.
There’s a drastic range in how much money t-shirt businesses make. There is no ceiling when it comes to making money with your t-shirt business. If you want to invest a lot of time and effort into it, you can turn it into a 7-figure business like Jeb Matulich and Brian Wysong of Tumbleweed Texstyles.

Powerful apps

From email marketing to customer retention and print-on-demand services, the Shopify App Store has over 6000 apps to add even more features and functionality to your t-shirt store.

Sell everywhere

Sell your t-shirts online, in-person, and wherever your customers are. Shopify connects to your choice of online sales channels and the Shopify POS app—so you can manage your business while selling everywhere.