Megantic Pty Ltd

About

Business description

Megantic is a leading Organic Search (SEO) specialist agency dedicated to eCommerce. A multiple award-winning global agency, Megantic has created a unique strategy for online retailers that enables them to target educated customers that are traditionally ignored.

Louenhide teamed up with Megantic in September 2021, providing us with a one-month window to conduct a feasibility study and website research to guide their upcoming website restructure. One year later in July 2022, they sought our advice for migrating from WooCommerce to Shopify. Louenhide won the Best Use of Search (Fashion) at the 2024 APAC Search Awards.

Since November 2020 we’ve cohesively executed a holistic eCommerce SEO strategy that provides genuine impact for Baby Village’s budget & outcomes.
Specifically, we enhanced the main menu, executed a custom sidebar with indexable static links, conducted on page SEO, content & linking, enhanced search bot accessibility with crawling/ indexing enhancements, minimised 404 errors & validated 301's.

Our unique strategy of finding an overlooked niche within the furniture market, and restructuring the website in line with how their target customers shop has led to healthy and sustained growth for Black Mango. They now outrank many larger companies in the industry with higher branded search and Domain Authority.

Supplement Mart engaged Megantic to assist in a migration from Magento 1 to Shopify, an easier to use CMS platform, but one that comes with many risks in terms of Organic Search losses, especially after 4+ years of building up authority via the Magento structure. Megantic’s vast experience in migrations and post-migration damage recovery for failed Shopify migrations was the key selling point.

Our work with The White Collection stands out as one of our most successful; we have seen exceptional growth in a vastly competitive market post-covid due to new competition. Our focus is always to bring in educated traffic to the website and drive conversions on-site through CRO activities. They now involve us in discussions regarding product range and business expansion ideas.

We began by identifying international markets and working with Shopify to correctly set up a ccTLD to separate US and Australian audiences. ccTLD is “country code top-level domain”, for example, .au at the end of a website URL. We educated the Bondi Born team on the negative effects of an automatic geo IP redirect and were able to remove the redirect and implement localised hreflang tags.